All I was allowed to do was get in the car with Santos, head into the countryside and hope that I wasn’t going to be dragged into the bushes and murdered (‘This is what happens to perverts when they enquire about visiting porn sets, Gareth! Undo your fly!’). Joybear nil).įive, I wouldn’t be told where I was going. One, no wanking (okay, that was a rule I imposed on myself… I am not going through *that* Sunday School nightmare again). There was a week-long shoot coming up and he’d let me shadow him for a day as long as I adhered to some (strict) rules: The stars of the film, Sienna Day and Max Deeds, sip martinis while in a state of semi-undress
Regarded the world over as one of the finest producers of ethical, female-friendly erotic content that caters for both him and for her I asked Santos if he’d let me join him on the other side of the lens.
Joybear Pictures is a London-based production company established in 2003 by Justin Santos. Heavyweight stars like Sasha Grey and James Deen have appeared in Hollywood movies Stoya is knocking out standout pieces of journalism for the likes of The New Statesman and The New York Times and even former queen of smut Jenna Jameson – who relinquished her crown many moons a go – still grabs the headlines in California.Ĭloser to home, production companies like Joybear Pictures are turning heads and winning praise both sides of the pond and the plight of niche feminist and fetish pornographers, who find themselves at the mercy of new government laws, are hitting mainstream media outlets at a near monthly rate.Īs a result, the UK adult industry is shrugging off the seedy-little-cousin-to-the-US tag its held for way too long and is finally coming into its own.
Justin Santos, the founder of Joybear Pictures, let Metro's reporter watch him on the job